ROOTS Asia Pacific
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Case Studies | ROOTS Asia Pacific

Selected work

Work that moved
brands forward.

A selection of Experience and Communication work from across the Asia Pacific region and beyond.

adidas World Cup: Trionda Takes Flight

adidas World Cup: Trionda Takes Flight

Journey to a Fresh Finish with Eclipse

Journey to a Fresh Finish with Eclipse

Spoonful of goodness with Planta Malaysia

Spoonful of goodness with Planta Malaysia

Weston Corp: Igniting World Cup Fever at Jewel Changi Singapore

Weston Corp: Igniting World Cup Fever at Jewel Changi Singapore

Malaysia Airlines Trade Elevation Summit 2026: Where Business Meets Borneo

Malaysia Airlines Trade Elevation Summit 2026: Where Business Meets Borneo

MR D.I.Y. Brings PANDAi to Life in Bukit Bintang with 'PANDAi Jaga Anda'

MR D.I.Y. Brings PANDAi to Life in Bukit Bintang with 'PANDAi Jaga Anda'

Positioning proof-of-humanness at the heart of Malaysia's digital conversation

Positioning proof-of-humanness at the heart of Malaysia's digital conversation

Turning Scrutiny into a Milestone: Launching CelcomDigi's CD:NXT Programme

Turning Scrutiny into a Milestone: Launching CelcomDigi's CD:NXT Programme

Bringing Humanity Back Online

Bringing Humanity Back Online

Embark on a Year-End Journey to New South Wales

Embark on a Year-End Journey to New South Wales

Reducing Carbon Footprint with KOSSAN

Reducing Carbon Footprint with KOSSAN

Michelin Guide Officially Launches in Malaysia

Michelin Guide Officially Launches in Malaysia

LG: Bringing a Fluid Experience for LG's PuriCare Water Purifier

LG: Bringing a Fluid Experience for LG's PuriCare Water Purifier

Lazada: Masterclass 2020

Lazada: Masterclass 2020

Infor 2020 Virtual Roadshow

Infor 2020 Virtual Roadshow

adidas: 2021 Spring/Summer Brand Day & Sell-In

adidas: 2021 Spring/Summer Brand Day & Sell-In

Toyota: First ever virtual launch for the all-new RAV4

Toyota: First ever virtual launch for the all-new RAV4

Project Miller: Activating the Senses

Project Miller: Activating the Senses

Nu Skin: Escalating the Position as the Premier Anti-aging Solution in Malaysia

Nu Skin: Escalating the Position as the Premier Anti-aging Solution in Malaysia

Lazada: Online to Offline Awareness

Lazada: Online to Offline Awareness

DHL: 55 Hours of Action

DHL: 55 Hours of Action

Shell: Lubricating Shell Helix's new brand experience

Shell: Lubricating Shell Helix's new brand experience

adidas: Creating a community of sports performance advocates

adidas: Creating a community of sports performance advocates

Micro Focus: Sparking Partnerships, Possibilities and Profitabilities

Micro Focus: Sparking Partnerships, Possibilities and Profitabilities

iClif: Onboard a Seamless Lead Nurturing Journey

iClif: Onboard a Seamless Lead Nurturing Journey

DSG: Loyalty Programme through Eloqua

DSG: Loyalty Programme through Eloqua

Winton: Digital Awareness in Hong Kong

Winton: Digital Awareness in Hong Kong

edotco: Leadership Group Forum

edotco: Leadership Group Forum

Novartis: Diabetes, Hypoglycaemia & Healthy Fasting

Novartis: Diabetes, Hypoglycaemia & Healthy Fasting

Nestle: Koko Krunch Bar

Nestle: Koko Krunch Bar

AWS: Startup Day

AWS: Startup Day

Axiata: Creating a Strong Visual Identity

Axiata: Creating a Strong Visual Identity

Resorts World Genting: Brand Concepts into Creative Collaterals

Resorts World Genting: Brand Concepts into Creative Collaterals

Johnnie Walker: Blue Label Chinese New Year Edition

Johnnie Walker: Blue Label Chinese New Year Edition

Guinness: Oktoberfest

Guinness: Oktoberfest

Hino: Soft Sell Approach of Appreciation

Hino: Soft Sell Approach of Appreciation

Heineken: Avoiding a PR Crisis

Heineken: Avoiding a PR Crisis

Johnnie Walker: Joy will take you Further

Johnnie Walker: Joy will take you Further

1600 Pandas Malaysia: Harmonious Conservation

1600 Pandas Malaysia: Harmonious Conservation

Heineken: Open Your World

Heineken: Open Your World

adidas: The battle between Chaos & Control

adidas: The battle between Chaos & Control

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