Experience · ROOTS
Lazada: Masterclass 2020
Onboarding thousands of entrepreneurs during an eCommerce boom, a studio-grade virtual masterclass series.
The Challenge
Onboarding at scale, fast.
Lazada University, the platform’s eCommerce education arm, needed to rapidly onboard entrepreneurs during a period of exponential eCommerce growth. Bringing thousands of sellers up to speed, quickly, was a significant challenge.
The Solution
A studio-grade virtual series.
ROOTS produced a virtual masterclass series from SpaceStation, our coworking facility, with a multi-camera setup and green-screen production. Industry experts from Alibaba.com, Google and Lazada shared the tools and technology sellers needed, alongside sessions from successful Lazada sellers on proven best practices.
The Impact
Over 2,000 sellers, ready for peak season.
The series drew more than 2,000 paying attendees , all under the banner of expert guidance on eCommerce. Sellers came away with:
Expert guidance on eCommerce, and 2,000 sellers ready for the year’s biggest sales.
