Lazada: Masterclass 2020

Lazada University is the eCommerce education arm of Lazada that focuses on developing successful eCommerce Entrepreneurs.

During these challenging times, the growth and interest of eCommerce have grown exponentially.

Onboarding these entrepreneurs posed a significant challenge to Lazada.

In order to onboard as many sellers in the shortest time possible, ROOTS was appointed to run Lazada’s First Masterclass series virtually from its own coworking space, SpaceStation.

Our role was to organise the virtual event in our premise with all the industry experts from, Google and Lazada, who shared the best technology and tools to establish an eCommerce presence.

Shot using multi-cameras production and green screen effects, the event also witnessed a sharing session by Lazada’s top sellers and trainers on their road to success and best practices.

The theme of the event ‘Expert Guidance on eCommerce’ was a complete success having attracted over 2000 paying attendees.

The benefits gained by the attendees were 

  • Learnings from successful eCommerce entrepreneurs to grow their online business 
  • Certification by Google and Lazada University
  • Prepared sellers for Lazada’s Biggest shopping season - 11.11 & 12.12 sales.