The key challenge for KOSSAN is that various stakeholders are involved with the rollout of the Greening Value Chain Programme (GVC) - this includes parties from Bank Negara Malaysia (BNM) & Pantas Software Sdn. Bhd.
Prior to the event, KOSSAN was reserved towards its brand and commonly perceived as no different compared to other rubber manufacturers in the industry.
We facilitated the event and managed to secure 16 medias to attend, such as Tier 1 media from Astro AWANI, BERNAMA, The Star, The Edge, New Straits Times, Sin Chew Daily, Nanyang Siang Pau, Utusan Malaysia and more.
The team’s effort is to create awareness on the GVC Programme, which aims to help SMEs navigate complex regulatory and logistical challenges associated with sustainable practices to excel in the global market and achieve long-term growth and sustainability.
Within a limited timeframe, we managed to garner a total of 51 coverages with over RM 5.10 million PR value, which is more than 185x the total investment.
The programme aims to assist and incentivise carbon emission management among KOSSAN’s small medium enterprise (SME) suppliers, making them the strategic SME suppliers of KOSSAN.
This programme enables these suppliers to access BNM’s Low Carbon Transition Facility (LCTF) of RM2 billion to fund SMEs’ working capital or capital expenditures related to low-carbon practices at an affordable rate.