MR D.I.Y. Brings PANDAi to Life in Bukit Bintang with ‘PANDAi Jaga Anda’
When MR D.I.Y. introduced its new mascot, PANDAi, the goal was more than unveiling a character—it was about deepening the brand’s connection with Malaysians through care, affordability, and community engagement.
The PANDAi Jaga Anda launch transformed Bukit Bintang into a spectacle. Crowds gathered around a towering 14-foot PANDAi installation, while a fleet of mascots toured the city on the KL Hop On Hop Off bus. A surprise flash mob and giveaways kept the energy high, creating a festive atmosphere in the heart of Kuala Lumpur.
The campaign didn’t end there. PANDAi embarked on a mall tour, meeting families across Klang Valley, while panda-themed seating areas at key locations turned everyday spaces into brand touchpoints.
ROOTS PR amplified the excitement through strategic media engagement, managing outreach, interviews, and on-site facilitation. The result: 35 media representatives from 34 outlets attended, generating 40 coverages with an earned PR value of RM 761,920.75.
By combining creativity with meaningful storytelling, PANDAi quickly became more than a mascot—it became a symbol of MR D.I.Y.’s promise to care for Malaysians while offering value for every home.
