Experience · ROOTS
adidas: The battle between Chaos & Control
Two new boots, two playing styles, brought to life through a tournament that pitted instinct against precision.
- RM 2M+ Media value
- 2 New cleat silos
The Challenge
Two boots, two philosophies.
Modern football has moved beyond fixed positions, living between two extremes: the explosive chaos of pure agility and the controlled precision of the playmaker. adidas built two new cleat silos to embody them, the X, aerodynamic and built for speed, and the Ace, built for precise control. The campaign had to communicate both to football fans.
The Solution
Pick your side.
A regional tournament series personified the tension between chaos and control. National Football Association players and recognised football analysts judged, drawing out the difference between players who dictate through control and those who rely on instinct to change a game.
The Impact
A side for every fan.
The series generated thousands of media impressions and over RM 2 million in media value, leaving Malaysian football fans with a clear understanding of both the adidas Ace and X.
Pick your side, and be the difference.
