Experience · ROOTS
Resorts World Genting: Brand Concepts into Creative Collaterals
One umbrella, many brands, a constant flow of tactical creative, each piece distinct yet unmistakably on-brand.
The Challenge
Many brands, one design team, endless demand.
Resorts World Genting needed a steady stream of below-the-line creative for tactical campaigns across the year. Its internal design team was stretched managing separate executions for the many businesses and brands under the Genting umbrella, all while keeping each piece true to its own brand concept.
The Solution
Distinct, yet consistent.
ROOTS produced creative across a range of Genting properties, holding a consistent visual craft while letting each brand’s identity show through:
The Impact
On schedule, on brand.
ROOTS delivered creative that let concurrent campaigns launch on time and on brand, translating each concept into relatable visuals so Genting could run tactical promotions without compromising creative standards.
Good design takes a brand from abstraction to realisation.
