DEX · ROOTS
Winton: Digital Awareness in Hong Kong
A traditional moneylender’s leap to digital, a focused Facebook strategy in the audience’s own language.
- 267% More loan applications
The Challenge
Tradition, meet digital.
Winton Finance, a Hong Kong-based moneylender and investment holding company, suffered from a lack of awareness, especially on digital, having leaned on traditional branding. That reliance directly affected loan-application volumes from its core demographic of blue-collar workers, and the company had limited communications materials to work with.
The Solution
Facebook, in Cantonese.
The strategy centred on Facebook as the primary channel to reach the target audience. The team refined the social content with updated copy and visual direction, and switched the messaging language from English to Cantonese to improve relevance and engagement. Over a month, they continuously evaluated performance, audience response and engagement quality to optimise results.
The Impact
267% more loan applications.
The integrated approach, targeted platform advertising, a visual redesign and language localisation, delivered: loan applications rose 267% (Jan–Mar versus Apr–Jun), while Winton’s overall digital presence grew stronger.
A 267% lift in loan applications, by meeting the audience in their own language.
