TikTok is currently on a tear. For the past 3 years, the social platform has seen growth unlike any other and has the numbers to show as well - 315 million downloads in Q1 2020 to be exact. While these are staggering numbers, it is even more significant when the average user spends 50 minutes on the app each day. That’s something to be reckoned with considering there are so many other social platforms that are vying for our attention - a valuable commodity in today’s world.
You can see more stats here.
TikTok in South-East Asia
Our region is one of the fastest adopters of TikTok. For brands, this is a fresh new channel to explore where content meets entertainment. While initially the stigma has been TikTok being meant for kids; like most social platforms, once the trendsetters roll in, the brands follow closely.
In fact, celebrities from all over are on the app and the younger generation is pouring in - making TikTok an exciting new frontier for fun and vibrant brands to engage. You can learn, get entertained or simply follow your favorite influencer to feel up close and personal with them.
TikTok as Part of the Marketing Mix
We believe that the platform will open up ton of opportunities for brands to be creative and reach out to a new generation of trendsetters and audiences. Furthermore, the folks at TikTok were very clear with maintaining the platform’s unique experience, which is to let users and brands interact with one another by being creative and fun.
If you would like to learn more about the platform in terms of content marketing, ad placements and performance marketing tactics, please get in touch with our consultants.