Communication · ROOTS PR
Nu Skin: Escalating the Position as the Premier Anti-aging Solution in Malaysia
Cementing a market leader across Personal Care and Pharmanex, and elevating its profile through doing good.
The Challenge
Owning the anti-aging category.
Nu Skin Malaysia needed help cementing its position as the country’s premier anti-aging solution across both Personal Care and Pharmanex, while elevating the company’s profile through its Force for Good initiative.
The Solution
A platform for every audience.
ROOTS PR deployed a multi-platform strategy tailored to each audience:
The Impact
Tier-one coverage, deeper partnerships.
The work secured product coverage in Tier 1 publications across online, dailies and magazines, and strengthened the partnership between the brand and the IJN Foundation through the Wishlist Project.
A premier brand, made unmissable across every category it plays in.
