Experience · ROOTS
DHL: 55 Hours of Action
A three-day graduation for a global logistics leader, choreographed minute by minute, from gala to good deeds.
- 55 hrs Of action
- 3 days End to end
The Challenge
55 hours, zero margin for error.
After 24 months of internal training, the graduates of DHL’s CIM Supervisory Excellence Academy were ready to graduate. As a flagship event for the world’s leading logistics company, it demanded strict adherence to brand guidelines, and had to match the high bar set by Singapore’s earlier ceremony, within a compressed timeline. The 55-hour span had to deliver a welcome dinner, morning workouts, a final workshop, a CSR activity, a gala dinner and the graduation itself.
The Solution
Every segment, stress-tested.
The team stress-tested each segment for flawless execution, planning the agenda methodically for a seamless journey while balancing the energy so attendees never tired across the three days. For the CSR component, ROOTS worked with the local Orang Asli community to identify needed items; delegates hand-picked and hand-packed them into DHL boxes, presenting them to the Village Head in a Day 2 ceremony. On the final morning, graduates moved through Zumba, stretching and meditation before the ceremony itself.
The Impact
Detail as the difference.
Impactful events are experiences delivered through the attendees’ eyes. Clients expect high standards as a baseline, distinction comes from meticulous attention to detail across every phase, from concept to planning to execution.
Impactful events are experiences delivered by looking out from the attendees’ eyes.
