adidas: Creating a community of sports performance advocates
adidas sports performance category is seeking to grow their community in Kuala Lumpur by focusing on three (3) main categories - running, training and football.
ROOTS PR continue to grow the community by tapping into the strength of each categories:
Running: Empower ARKL with a group of core team to lead 3 sessions of AR held every month
Training: Educate the target audience on the suitability of sports bra for each sport by organizing a monthly women’s training session
Football: Engaging with a pool of football players to push out content to the target audience
Widespread coverage on print, online & broadcast across all sports performance category:
Running: PR value worth RM1.7 million and creator engagement worth 914,744 with over 9 successful events & activations
Training: Exceed sale through rate of product through conducted campaign
Football: PR value worth RM3,272,233.50 and creator engagement worth 1,699,583
