Communication · ROOTS
adidas: Creating a community of sports performance advocates
Growing adidas’s Kuala Lumpur community by playing to the strengths of three sports: running, training and football.
- RM 1.7M Running PR value
- RM 3.27M Football PR value
- 2.6M Creator engagement
- 9+ Events & activations
The Challenge
Three sports, one community.
adidas’s sports performance division set out to grow its Kuala Lumpur community across three categories, running, training and football, each with its own audience and culture.
The Solution
A pillar for each.
ROOTS grew the community by leaning into each category’s strengths:
The Impact
Communities that compound.
Running delivered RM 1.7 million in PR value with creator engagement of 914,744 across nine-plus events and activations; training exceeded its sales targets; and football generated RM 3,272,233.50 in PR value with creator engagement of 1,699,583.
Three sports, three communities, one set of advocates.
