Alt Text, SERP, Meta Tags, Robots, Title Tags, Backlinks, Keywords, Content - these are just few of the many terminologies you’ll need to understand when it comes to Search Engine Optimization (SEO).
So then, what is SEO?
“93% of online experiences begin with the search engine”
Today we live in a world when looking for answers - the first thing we do is head to the search engine of our choice. It’s also extremely likely that you’ll find your answers within less than 10 search results. All of this is a culmination of what SEO does for your website.
In short, SEO is a significant exercise for any website as it helps the property to become more visible to search engines resulting in higher traffic and opportunities to convert your visitors.
It is the art and science of getting your website listed organically in search engines like Google, Bing or Yahoo.
So why is it important?
Just imagine that you’ve built a very nice looking website full of modern features and creative content. However you are not going to get much visitors to the website if:
So even if you spent a lot of effort building an amazing website, it’ll all be wasted if people can’t find it or even want to visit it. That’s where SEO comes in to make a difference for you.
The SEO practice is based on 4 pillars:
As part of our services at ROOTS & DEX, we are well equipped to help any potential partners to improve their online presences through a combination of the services we offer as a group.
We are also an agency partner of SEMRush in the Asia Pacific region that helps our clients across different borders to improve their website through a combination of SEO, SEM, Digital and social marketing.
SEO is not a magic pill that will solve all the problems in one go, in fact SEO is better to be called a marathon as it is a constant practice that needs to be done to keep improving your website and staying relevant with time.