Kuala Lumpur, 16 January 2009 – Esthetics International Group Berhad (EIG), the key distributors of Dermalogica and Clinelle, launched a new range of health and beauty products under the name of Dermaheal. This health and beauty innovation will enable women, to not only rediscover the benefits of “ideal skin” but to enjoy a holistic approach to wellbeing.

“Today’s women pay more attention to her appearance and wellness as it affects her emotions and security. She struggles with the modern day demands of being a wife, employee and a mother. Thus, she desires instant results and a better solution for natural beauty and wellness,” said Miss Melissa M. Chen, Chief Technical Officer and Executive Director, Education, Esthetics International Group.

The Dermaheal range provides a holistic approach as it consists of Needleless Mesotheraphy, Anti Aging Care Line, Acne Care Line, Anti Pigmentation Care Line and Hair Care Line. Dermaheal is formulated with Malaysia’s first cell renewal peptides and nano capsulation technology to provide users youthful looking skin, hair and body. Apart from rejuvenating and brightening, the skin care range is also able to help reduce scars and remove deep wrinkles. While the hair care treatment allows users to regain their hair, users are also able to obtain the necessary scalp and hair follicle care.

“To further complement to this range and to ensure positive results, several Dermaheal products are administered via needleless mesotheraphy and is to be followed up with the skin care regime at home to ensure the desired results, regardless of age and lifestyle,” added Miss Chen.

Mesotheraphy is an intradermal therapy, which is a technique that penetrates through the skin while providing the best defence against the skin’s natural aging process for youthful looking skin. Mesotheraphy can be administered via two separate methods, injectable and needleless. For Dermaheal, the treatment is administered via needleless mesotheraphy.  This treatment is further enhanced with two added technologies, placing it as Malaysia’s first needleless therapy that comes with both Cell Renewal Peptides and Nano-capsulation technology.

“These two technologies play key roles that support the regulation of skin renewal and allow molecules to penetrate deep within the skin, while transporting Dermaheal components into the dermal skin tissue.  This process not only shortens the time between treatments and effectiveness but it is also able to treat larger areas,” explained Dr. Yongji Chung, renown scientist and founder of Dermaheal, “As an additional upside, users do not need to continuously return for the treatment as there are complementary solutions that allow home use.”

The role of the cell renewal peptides technology within the needleless mesotheraphy is to remove dead skin cells, while stimulating skin and hair follicle proliferation. These peptides further prevent wrinkle formation and minimize scar development.

On the other hand, the nano capsulated technology will allow cell renewal and improve the penetration ratio within the skin. During the process of this treatment, the molecules penetrate deeply while transporting cosmetic components into the dermal skin tissue.

Dermaheal provides four needleless methods that effectively support the holistic wellbeing of today’s women:

1.    Iontophoresis – A transdermal delivery system in which a substance bearing a charge is propelled through the skin by a low electrical current.

2.    Electrophoresis -  A process by which molecules (such as proteins, DNA, or RNA fragments) can be separated according to size and electrical charge by applying an electric current to them. Each molecule travels through the medium at a different rate, depending on its electrical charge and molecular size.

3.    Phonophoresis – A process that uses ultrasound to enhance the delivery of topically applied drugs. Phonophoretically administered medications can penetrate the body to a much deeper level than those massaged by hand over the surface of the skin.

4.    Isophoresis - A process of electrical transdermal delivery. It uses a pulsed low frequency current, whose intensity is adjusted by the operator, and delivers a particular waveform which ionises the molecules in the active ingredients used in the treatments, and creates small channels in the skin for the ingredients to travel down.

As good skin care health is vital, there is a constant need to find new technologies to suit the skin care challenges that suit today’s fast paced life. Therefore, as part of EIG’s commitment towards the development of Dermaheal as an innovative treatment, all products under Dermaheal have been thoroughly researched and are supported by clinical studies to ensure that the range is safe and effective.

Dermaheal is currently available at selected clinics and specialist centres. For more information please call 03 7809 6611